How to Choose the Right Safari Tour Company

Selecting the right safari tour company can make or break your Kenya experience. Here’s how to make an informed choice:

Research Fundamentals

  • Experience and Specialization: Companies with 10+ years in Kenyan safaris typically have established relationships with quality lodges and experienced guides.
  • Local vs. International: Local Kenyan companies often offer better value and more authentic experiences, while international operators may provide more polished service but at higher prices.
  • Size Matters: Small boutique operators often deliver more personalized experiences, while larger companies may offer more competitive pricing.

Evaluating Quality

  • Reviews and References: Look for detailed reviews across multiple platforms (TripAdvisor, SafariBookings, Google). Contact past clients if possible.
  • Conservation Ethics: The best companies contribute to conservation efforts and community projects. Check if they’re members of organizations like KATO (Kenya Association of Tour Operators) or ATTA (African Travel & Tourism Association).
  • Guide Qualifications: Ask about guide training, knowledge, and experience. The best guides are certified and have several years of experience.
  • Vehicle Quality: Inquire about vehicle type, age, and maintenance. Ideal safari vehicles have pop-up roofs, window seats for all passengers, and proper communication equipment.

Practical Considerations

  • Group Size: Smaller groups (4-6 people per vehicle) ensure better wildlife viewing and personalized attention.
  • Itinerary Flexibility: Top companies customize itineraries rather than offering only fixed departures.
  • Communication Responsiveness: How quickly and thoroughly they respond to your inquiries often reflects their service quality.
  • Financial Protection: Ensure they offer clear cancellation policies and have proper licensing and insurance.
  • Value vs. Price: The cheapest safaris rarely offer the best experience. Consider what’s included (park fees, activities, accommodations) when comparing prices.

Questions to Ask

  1. What is the maximum number of guests per vehicle?
  2. Who will my guide be and what is their experience level?
  3. What type of accommodations are included?
  4. How are your operations sustainable/responsible?
  5. What happens if wildlife viewing is poor at a location?
  6. What’s your cancellation policy?
  7. Are there any hidden costs?

Red Flags

  • Prices significantly lower than competitors
  • Vague itineraries
  • Poor or slow communication
  • Unwillingness to provide references
  • Pressure tactics for booking
  • No clear sustainability practices