Introduction

Going on safari isn’t just about spotting lions or catching the sunset over the savannah—it’s also about doing it in style. But safari fashion isn’t just about looking good. It’s about dressing smart for the climate, blending with the environment, and staying comfortable for long drives and walks in nature. Here’s what’s hot and what’s not in 2025 when it comes to safari style.

What’s In

Earthy Neutrals and Soft Tones

Timeless safari colors like olive green, khaki, beige, and soft browns are more relevant than ever. These shades not only blend seamlessly with the surroundings, but also help avoid attracting too much attention from wildlife.

Lightweight and Breathable Fabrics

Think linen, cotton, and modern moisture-wicking tech fabrics. Comfort is key under the African sun, and today’s best-dressed travelers are combining function with fashion by opting for airy materials that breathe well and dry quickly.

Layering Pieces

Early mornings can be chilly and afternoons blazing hot. Lightweight jackets, utility vests, and convertible pants are all in. Neutral-toned layers that are easy to add or remove keep you prepared and stylish all day.

Wide-Brim Hats

Bucket hats are out. This year, structured wide-brim hats are in, offering better sun protection and a classic safari look. Think Indiana Jones meets modern chic.

Functional Accessories

Minimalism is key, but don’t forget the essentials: UV-protective sunglasses, multi-purpose scarves, and quality leather belts. Durable watches and travel-ready backpacks in canvas or leather are making a statement this season.

What’s Out

Camouflage Prints

Though it might seem fitting, camo is generally discouraged in many African countries due to military associations. It’s not only out of fashion but can also be misunderstood in certain regions.

Bright, Flashy Colors

Neon shades and loud prints may be fun for festivals, but they don’t belong on safari. Bright colors can startle animals and stand out in the natural landscape—not ideal for blending in or for photos.

Heavy Boots

Chunky hiking boots are out unless you’re going on serious treks. Most modern safaris involve more time in vehicles than on foot. Comfortable walking shoes or lightweight ankle boots are the way to go.

Over-Accessorizing

Leave the statement jewelry at home. Not only can it attract unwanted attention, but it’s also impractical. Simple, useful pieces are preferred on safari where functionality wins.

Denim and Dark Fabrics

Thick jeans may look cool, but they’re hot, heavy, and take forever to dry. Dark colors also attract heat and insects. This year, breathable and light-colored clothes are winning every time.

Final Tips

Safari fashion in 2025 is all about balance—style meets function. Dress comfortably, choose natural colors, and pack smart. You don’t need a big wardrobe, just the right pieces that work together. When in doubt, go classic: simple, neutral, and practical always wins.